When you manage or own a restaurant and want it to succeed, nothing compares to the raw power of an effective marketing plan. Getting people to come through your doors takes time and money, and some people will leave and never come back even if they enjoyed the food and service.
Earning repeat business from your current customers is essential to keep up in a crowded market, and email marketing can help. Once you encourage people to join your mailing list, you can stay in touch and invite them to revisit you in the future. If you have never used email marketing to enhance your bottom line, the outcome will certainly impress you.
Build a Mailing List
Before you do anything else, you must get people to sign up for your mailing list, which won’t always be easy. People are often hesitant to provide others with their contact details so you will have to give them an incentive to do so. Give them a free menu item, discount or another special offer to encourage your customers to subscribe. You could mention your special offer on your next print marketing campaign to really boost your list.
Some other ways to build your list would be to place an opt-in page on your website to get your visitors to join. You should also invite the people who visit your restaurant. Tell your servers to ask customers to sign up if they don’t want to miss out. If you have automated kiosks for your restaurant, you can add an opt-in form that offers a discount when people are ready to pay.
Send E-Mails People Actually Want to Open
You that now have a growing list, you’re ready to move to the next stage of the process. Rather than only trying to get your customers to come back, do your best to offer as much value as possible. At this point, your mission is to make people want to open your emails by letting them know you have their needs and interests at heart. Your customers will appreciate the effort and become much more willing to take action when the time is right. Sharing recipes is a good place to start, but you can also highlight any events you are hosting at your restaurant or showcase your servers and chef.
Seal the Deal with a Special Offer
Once you have offered plenty of value, you can send emails encouraging your past customers to visit you for a tasty meal. Send coupons and discounts they won’t be able to ignore, and you will be on the right track. If you want to get the most from each special offer, include a time limit to prevent people from procrastinating.
The response you get when you use the right approach can improve your profit and enhance your bottom line more than ever. Your prospects will be thrilled at the chance to save some money on their next meal, and you will get tons of customers with a few clicks of the mouse. It’s a win-win situation.
Capitalizing on the power of an effective email marketing campaign is an incredible way to boost your profit. Rather than leaving money on the table by letting people walk away, you will stay in touch with them for years to come. As long as you remain committed to your plan and keep your goals in mind, you will have no trouble reaching your desired outcome.
