In the 21st century, many businesses spend the bulk of their advertising budget on social media marketing and search engine optimization. In focusing attention on online techniques, they often forget about some of the more old-school marketing methods that have been effective for years. Though these older techniques may not be as exciting as their digital counterparts, they can be just as powerful. Add this list of old-school marketing methods to create a more well-rounded and effective approach for your business.
Relationship-Building
There is no digital substitute for building a personal relationship with your customers. Whether you are selling a product directly to the consumer or a service to other businesses, taking the time to form a bond with your buyer is a surefire way to keep them coming back again and again.
Cold Calling
Your target market probably receives hundreds of marketing emails every day. However, they probably only receive a couple of dozen phone calls. If you want to improve your chances of getting the attention of a prospective buyer, the humble cold call remains one of the most effective methods you can use. You may need to deal with a lot of rejection along the way, but it only takes one or two sales to make it worth your while.
Trade Shows
If your company primarily sells to other businesses, there is no more powerful marketing platform than an industry trade show. Buyers who attend these events are actively searching for new products to purchase. You can no doubt gain new clients by using this technique.
Direct Mail
Most people delete marketing emails without ever actually reading them. However, when they receive a flyer or postcard in the mail, they usually take at least a cursory glance at it. If you can get enough people to look at mail that has your company’s latest deals on it, you are bound to catch attention.
Free Samples
Everybody loves receiving something for nothing. If you can put a sample of your product in the hands of your customers at no cost to them, you can give them an up-close look at its quality. If they are impressed, they will certainly come back for more.
Over the last few decades, the world of marketing has seen an overwhelming amount of change. However, these five marketing techniques outlined above are just as effective today as they were 30 years ago. If you’re still not convinced, try a trial run and see for yourself. You’ll be glad you did!
Your Way Group provides a customized marketing strategy molded to the needs of your business. We use both digital and old-school methods to create a well-rounded approach to help you reach your professional and financial goals faster. Contact us today to see how we can help your business grow.
