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Top Five Social Media Marketing Tracking Tools to Make your Life Easier

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Online marketing should span a variety of social media channels in order to capture as many potential leads as possible. But it can be difficult to stay on top of all those platforms. That’s why social media marketing software is so great. You can keep track of all your social media business profiles and activity in one convenient place.

Whether you use Instagram, Twitter, YouTube, or a combination of other social media sites, the following social media marketing tools can help you monitor each channel and integrate them with your email campaigns, e-commerce software, and website.

Direct Message Labs

With Direct Message Labs, you can quickly find the best social media platforms for your business. The software creates a plan depending on your target audience and other crucial factors. It also allows your marketing team to create new posts and content across numerous platforms from one convenient location.


Managing multiple social media channels and tracking the performance of each one is made easier with the HootSuite dashboard. You can schedule social media messages, find out when and where your business is mentioned online, and measure the traffic of each social media site. As a piece of analytics software, it could be invaluable for any marketing team, providing multiple report scenarios that can be shared with your colleagues or clients.


The marketing campaigns from Kwanzoo can run on your website, inside email newsletters, on social media sites and affiliate websites, and on paid advertising channels. The interactive events it offers make it can be easier to convert more users into customers. Users can also share offers, helping to spread the word about your business. And because the software is totally cloud based, there’s no need to install any software on your computers. With analytics software included, you can also find out how well your campaigns are performing.


Similar to other tracking platforms, Sendible helps you monitor all your social media profiles at once. Simultaneously updating several media channels at once can be extremely helpful, especially if you lack the time or resources. Sendible helps you do this with its versatile software, keeping you up to date with your audience via social media, email, or SMS.

Sprout Social

With various tools to help you manage your social media presence, Sprout Social focuses on monitoring social media channels, engaging with customers, analyzing results, and enabling growth. It could be a great addition to the framework of any business’s marketing department, with multiple tools to monitor, engage, and manage your marketing strategies.

As social media marketing becomes more refined, using some of these marketing tools could help your business. You can attract more qualified leads and help maintain a loyal customer base. Why not consider using one or more of these tools to make your marketing campaigns more effective and cost-efficient?

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