You’ve done your research and you have content. Your inventory is ready and your landing page is good to go. Everything meets your standards and now you’re just waiting for the right time to launch your website. Well now that you’ve launched your website, what should you do? Here are six things you need to do on the day you launch your website.
1. Recognize your website’s high concept
You should be able to summarize what your website is about in one sentence. You should be able to pitch your website to anyone and convince them why it’s worth their time and attention. If you can’t summarize your website’s concept in a sentence or two, then you probably shouldn’t launch it just yet. Once you have a high concept, you can rephrase it as a catchphrase or tagline. Coming up with a high concept will help you figure out what language to use when promoting your site. It will also help you determine how you’ll present yourself in social media.
2. Facilitate visitor interaction
The day you launch your website, your first batch of visitors should ideally do a few things. If they’ve performed one or two of these actions, then you’re already doing something right. Visitors should be spending time sharing your content, subscribe to your email list, and interact with your website by leaving comments or making purchases. Make sure that your website has enough content to go around, that people can subscribe to said content, and that your comment section is working properly.
3. Prepare day one content
Aim to have content waiting for your first batch of visitors to digest and share. One article or blog piece isn’t enough. Aim to have a handful of content waiting for your visitors. Ideally, you want visitors to read and share every piece you published on day one. But that isn’t always going to happen. However, it’s still a good idea to give them a reason to browse.
Alternatively, you can make one piece of content that’s meant to go viral, and supplement it with other content. There are different types of viral content you can put on your site’s launch. These include resource lists, long original content, videos, webcomics, or even podcasts. Find what type of content works best for your niche and what type of content your target audience wants to see.
4. Reach off-site audiences
You don’t have to rely on building an audience through your website alone. On launch day, make an effort to reach out on social media, forums, social bookmarking websites, or consider even going offline. Paid advertising doesn’t have to stop on Facebook, Google, or Twitter. You can establish yourself as an authority outside of the content you publish on your site. Answer questions in forums like Quora, comment on Reddit, start Pinterest boards or just have fun by interacting with people on Twitter.
5. Reach out to influencers
Before launching your site, compile a list of websites and personalities with a similar target audience. Before launching, build a relationship with these websites. You can do it through formal emails or by just Retweeting them or by interacting with them on social media. Getting other people to talk about your content is a great way to brand yourself and get your site off the ground. Learn more about how to employ influencers to promote your brand and website here.
6. Set up Google Alerts
Google Alerts is a small service that sends you a notification whenever another website mentions your site. Set this up so that you can thank sites that mention you. This is great for PR and general marketing.
Launching your website is a big event, and it should start with a bang. Come in prepared, with a clearly thought-out plan so that you can capture the attention of your audience, reach as many people as possible, and establish a strong online presence.