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10 Ways to Thank Customers (and Build Your Brand) During the Holidays

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The holiday season is a special time of year for friends and family. If you own a business, you have another important job: finding a way to thank the clients and customers who make your endeavor possible. Enjoying a happy and financially successful new year all starts with thanking your customers with the right corporate holiday gifts. And finding a way to incorporate your branding into a great gift makes your investment go even farther. Here are 10 thoughtful (and profitable!) ways to say thank you at this special time of year.

1. Brand your own holiday wine bottles.

Adult beverages make great holiday gifts, and they are a staple of giving in the corporate world. If you want to say thank you, just pick a quality vintage, then top it off with your own custom-printed labels.

2. Offer a free service.

If you really want to say thank you to your most loyal customers, why not say it with free goods or services? The offer of a month, or even a week, of free service, is a holiday gift that is sure to be remembered.

3. Give out company-branded swag.

From high-end pens and stationery sets to shirts and jackets, company swag always makes a great gift. This gift rewards your customers, but it also serves as a valuable form of advertising.

4. Create holiday gift baskets.

Gift baskets are always appropriate for corporate holiday gifts, and a customized basket is even better. The more you know about your customers, the easier it will be to create a truly customized present.

5. Make a corporate donation in the customer’s name.

For customers with a favorite charity, a donation in their name is always an appropriate corporate holiday gift. You will feel good helping out a good cause, and your customers will appreciate your generosity.

6. Extend a party invitation.

The holiday season is a time for celebration, so why not let your customers join in on the fun? If you are holding a holiday party, invite your customers to share in the festivities.

7. Give the gift of relaxation.

The holiday season can be stressful for customers and business owners alike. From massage gift certificates to spa day packages, the gift of relaxation will always be a welcome one.

8. Create memories with a custom family portrait.

If you want to give a gift that will stand the test of time, book a family portrait sitting with a local photographer. A custom family portrait is something that many hang prominently in their homes or offices and even pass down for generations. Your customers will think of you every time they look at the wall.

9. Give them a night out.

Everyone likes some form of entertainment, so why not give your favorite customers a night on the town? Tickets to an upcoming event, or a gift card for a local theater, are great ways to say thank you.

10. Do something special for their kids.

If your customers have kids, buying something special for them is a great way to say thank you. The more you know about your clients and their children, the better this gift will be.

The holiday season is the perfect time to thank the ones who helped keep you in the black. Whether your business is brand new or decades old, thanking your customers is always the right thing to do. As the holidays approach, the 10 corporate holiday gift ideas listed above can help you say thank you in a sophisticated and memorable way.

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