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How to Use An SEO Campaign to Grow Your Restaurant

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It doesn’t matter how good your food and service are if people don’t know about your restaurant. Billboards, television ads and newspaper placements might come to mind to get the word out, but those methods are outdated and costly. If you want to attract new customers effectively, you need a search engine optimization, or SEO, campaign.

With the right plan, SEO will get your website to show up on the search engines when people search for terms related to your restaurant. Although implementing a SEO campaign will take time and effort, you will enjoy the benefits for years to come.

Find the Right Keywords

When you are ready to move forward with an SEO campaign, keyword research is your first task to complete. You need to discover words and phrases that your potential customers will search when looking for a meal, and Google’s Keyword Planner is a fantastic tool to help you. You can enter a single phrase, and it will provide you with many related terms that you can use. When you have a few keywords in mind, enter them into Google to check the competition. If not many websites are using your selected keyword in the title of their pages, ranking for it will be easier.

Create Compelling Content

With a few keywords on hand, it’s time for you to create content that will attract the attention of search engines. Starting a blog is one of the best ways to organize and promote this content. As long as the post is valuable and related to your business, the topic won’t always matter. The key to making this process work is adding a call-to-action at the bottom of your page, inviting people to visit your restaurant.

Don’t Forget to Build Backlinks

Once you have a blog that targets the right keywords, there is one last step to an SEO campaign that many ignore. Crafting interesting and engaging content is not always enough if you would like to rank better than the competition, so you must building quality backlinks. If you are unsure of how to build backlinks, you can publish a press release that highlights unique features of your restaurant. The press release will then get picked up and published by several news websites, and it will go a long way when it comes to getting powerful backlinks pointing to your site.

Enhanced profitability and decreased overhead are what you can expect after you correctly utilize an SEO campaign to gain exposure. However, you must remember that your web traffic won’t boom overnight, so in the meantime, you will still need to depend on other marketing platforms. But as Google slowly notices and ranks your content, you begin to enjoy the advantages of free and targeted visitors.

Need help developing a marketing campaign that includes SEO? Contact us for a free consultation to see how we can help your restaurant grow.

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