When growing a business, it makes sense to hire a digital marketing agency. As an entrepreneur, it gets to a point where you need to delegate but might not have the manpower quite yet. Hiring a digital marketing company can be a great investment in your business; however, not all agencies are created the same. Use the following questions to help you find the agency that will best fit your needs.
1. How do you create your strategy?
The strategy development process varies between agencies but should include a powerful combination of organization, design principle, development, drive, analytics, and refinement. The agency should understand the needs of your specific market and be able to create a strategy to meet the demands of the industry.
2. How will your agency communicate with me?
The right digital marketing agency will provide facts regarding the sales figures and growth of a business on a regular basis. It will also follow through to help your company attract more customers.
3. Does your agency have references?
An agency should prove its worth to you through the positive testimony of other clients. Past success is a strong predictor of future success. It is also helpful to search for online reviews and talk to clients in person.
4. What is your fee structure?
Using a digital marketing agency will have an effect on the bottom line. Some fee structures start from a base amount that will change as a business grows, while others have set recurring fees. Your agency should consider as many scenarios as possible to avoid surprise charges at a later time.
5. Do you have a policy on rush orders?
This can be an important selling point. Some policies regarding last-minute or emergency changes and revisions result in hefty fees.
6. How can you help my company achieve its goals?
Hiring a digital marketing agency is an investment to grow your business. If the agency cannot provide a clear plan that targets your intended demographic and addresses your specific concerns, it is best to look at other options.
7. How will my business benefit from your services?
The services your agency offers should include social media management, content marketing, and website development with regular maintenance. It should be also clear on how many working hours will be provided each month and what data the account manager will be reporting on.
8. What will your agency do to learn about my business?
Any agency that is serious about your business will do research to learn about your industry and customers in order to create a custom plan for growth. It should then provide a detailed analysis of how to proceed.
9. What will your agency do differently?
A rebranding or a new marketing strategy is a large commitment. After being briefed on the current approach, your agency should explain how things will be done differently and emphasize the most important changes. It should also present ideas on a new overall direction for the business.
Identifying the unique needs of a digital marketing strategy and asking the questions outlined above will lead your business to the right agency and the best results.